Four Goals of Online Marketing
When using digital marketing strategies , it's essential to have clear goals in mind. These goals should be SMART, which means they should be clear, measurable, attainable, relevant, and time-bound. For example, if one of your business goals is to make more people aware of your brand, you should make it a goal to get more people to visit your website and follow you on social media. These metrics are easy to track in analytics and can help you determine if your business's online marketing strategy is working. Brand awareness is a metric that shows how much people know about a particular product or brand. It can be measured in different ways, such as through surveys, tests of memory without help, etc. Digital marketing is essential for building brand awareness because it can help you get your company known among your target audience. This can lead to customers who repeatedly buy from you and tell their friends about your business. It takes time and patience to build a brand aware